Create a new page in your e-portfolio for this assignment. Submit your google document through google classroom and place your ad and critiques in your e-portfolio.
Pick one of the three activities below and place the google document in your e-portfolio.
Advertising and Marketing
mar·ket·ing
ˈmärkədiNG/
noun
- the action or business of promoting and selling products or services, including market research and advertising.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.
mar·ket re·search
noun
- the action or activity of gathering information about consumers' needs and preferences.
Download the file to create a google document. Write a short explanation of each of the strategies based on the power point. Feel free to do research on individual strategies to get a better understanding of how they are used in advertising today.
| common-advertising-strategies-6-728.jpg |
Activity 2 -Be a critic
Analyze one commercial asking the C.R.I.T.I.C. questions.
Claim?
Role of claimant?
Information backing the claim?
Test?
Independent testing?
Cause proposed?
PROCEDURE
1. Students watch a series of commercial advertising. Links below
2. Introduce the C.R.I.T.I.C. questions, and demonstrate how to ask these questions about an item. For example, if you’ve distributed an ad that claims that a particular diet is healthy and leads to weight loss, you can ask: •
3.
Claim?
Role of claimant?
Information backing the claim?
Test?
Independent testing?
Cause proposed?
PROCEDURE
1. Students watch a series of commercial advertising. Links below
2. Introduce the C.R.I.T.I.C. questions, and demonstrate how to ask these questions about an item. For example, if you’ve distributed an ad that claims that a particular diet is healthy and leads to weight loss, you can ask: •
- What is the claim? (Their diet is healthy and leads to weight loss.)
- What is the role of the claimant? (Their role is to sell the diet to the public.)
- What information backs up the claim? (Perhaps there are beforeand-after pictures of someone who went on the diet.) • Was any test to prove the claim conducted? (The ad might claim that 90% of people on their diet succeed in losing weight.)
- Was any independent testing conducted? (The ad may or may not have this information.)
- What is the cause for the weight loss? (The ad may or may not say this.)
3.
Common Strategies for Advertising
Go through this power point presentation in order to understand the Strategies advertisers use to market their products.
Ad Creation objective: Students will create an ad for a product that appeals to a target audience.
Use your Chromebook and create an advertisement that meets the following criteria.
Directions:
1.Imagine you are creating an ad for a cereal. You will need to know the cereal’s target audience. The cereal maker says its target is space aliens!
If you want the ad to appeal to space aliens, but you don’t know anything about them, what can you do?
2. Advertisers often use research to learn about their target audience. They interview and survey groups of people to find out what they like. This is called market research. Based on the market research of space aliens the following criteria was developed.
Space Aliens Audience Research
Likes Dislikes
Flying in space Swimming
Slimy food Crunchy food
The color green The color red
Magazines about Computers
rocket ships