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Create a new page in your e-portfolio for this assignment.  Submit your google document through google classroom and place your ad and critiques in your e-portfolio.  

Pick one of the three activities below and place the google document in your e-portfolio. 
​

Advertising and Marketing


mar·ket·ing
ˈmärkədiNG/
noun
  1. the action or business of promoting and selling products or services, including market research and advertising.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services.

​
mar·ket re·search
noun
  1. the action or activity of gathering information about consumers' needs and preferences.


ACTIVITY 1 - Notetaking

Power point on common advertising strategies
Download the file to create a google document.  Write a short explanation of each of the strategies based on the power point.  Feel free to do research on individual strategies to get a better understanding of how they are used in advertising today.
common-advertising-strategies-6-728.jpg
File Size: 66 kb
File Type: jpg
Download File

Activity 2 -Be a critic

 Analyze one commercial asking the C.R.I.T.I.C. questions.


  Claim? 
  Role of claimant? 
  Information backing the claim? 
  Test? 
  Independent testing? 
  Cause proposed?

PROCEDURE

1. Students watch a series of commercial advertising.  Links below

2. Introduce the C.R.I.T.I.C. questions, and demonstrate how to ask these questions about an item. For example, if you’ve distributed an ad that claims that a particular diet is healthy and leads to weight loss, you can ask: •
  • What is the claim? (Their diet is healthy and leads to weight loss.)
  •  What is the role of the claimant? (Their role is to sell the diet to the public.)
  •  What information backs up the claim? (Perhaps there are beforeand-after pictures of someone who went on the diet.) • Was any test to prove the claim conducted? (The ad might claim that 90% of people on their diet succeed in losing weight.)
  •  Was any independent testing conducted? (The ad may or may not have this information.)
  •  What is the cause for the weight loss? (The ad may or may not say this.)

3.

Arbys
Diet Coke
MAZDA
Patagonia
Fage Yogurt
Go Pro
ADT



​ACTIVITY -3 Advertisement  Creation Project

Red Bull

Common Strategies for Advertising

Picture

Go through this power point presentation in order to understand the Strategies advertisers use to market their products.

Advertising Strategies

 Ad Creation objective: Students will create an ad for a product that appeals to a target audience.
 
Use your Chromebook and create an advertisement that meets the following criteria.

Directions:
1.Imagine you are creating an ad for a cereal. You will need to know the cereal’s target audience. The cereal maker says its target is space aliens!

               If you want the ad to appeal to space aliens, but you don’t know anything about them, what can you do?

2. Advertisers often use research to learn about their target audience. They interview and survey groups of people to find out what they like. This is called market research.  Based on the market research of space aliens the following criteria was developed.

             Space Aliens Audience Research

    Likes                                                    Dislikes

Flying in space                                      Swimming
Slimy food                                             Crunchy food
The color green                                    The color red
Magazines about                                  Computers
rocket ships
                                                           
Teen Life Today 2018
  • Home
    • FAQs >
      • How to make your E-Portfolio
      • Writing a Reflection
      • How to upload to Google classroom
  • Final E-portfolio Rubric
    • Writing a Reflection
  • Sixth Grade
    • Sixth Grade Final
    • The Importance of Family >
      • Who am I
      • Family Tree
      • Interview
      • Needs, wants and goals
      • Family Roles Unit- Standards
    • Textiles Objectives and Standards Textiles >
      • Video Warp and Weft >
        • Activity Weaving
      • Activity -Video and Reflection
      • Natural and Man made fibers
      • Reading Synthetic Fibers Properties
      • Activity-Collage
      • Jobs in Textiles
      • Recycle in school
      • Recycling and Sustainability
      • Sustainable Grdening
    • Sewing Unit - Standards >
      • Why you should learn to sew
      • Parts of the sewing machine >
        • How to Use a sewing Machine
        • Threading and Tension
        • Hems, buttons and snaps
        • Locker Organizer
        • Patchwork pillow project
    • Introduction to Cooking >
      • Kitchen Safety
      • Food Borne Illness
      • Measurement
      • Food and Health >
        • Foods to avoid
        • Processed meat >
          • CAFO
      • Recipes >
        • Cooking Labs 1,2,3
      • Table Setting & Manners
    • Money >
      • Banking
      • Advertising Strategies
    • Babysitting and childcare >
      • Caring for children
      • Activities
  • Seventh Grade
    • Standards for Family Roles
    • Heredity >
      • Popplet
      • Finding Your Roots >
        • The Importance of Family
        • Building Family Relationships
        • Activities for Building Relationships
        • Responsibilty & Padlet
        • Chores
        • Positive and Negative Emotions >
          • Activity for Positive emotions
        • Setting Goals
    • Climate Change >
      • Soil Carbon Cowboys >
        • Farts are Funny
      • Food Waste and Climate Change
      • Kid's Help
      • Sustainable Grdening
    • DO you know the 17 SDG's
    • Sewing Standards >
      • Why you should learn to sew
      • Textile Objectives and Standards >
        • Activity -Video and Reflection
        • Read about Natural Fibers >
          • Natural Fibers
        • Reading Synthetic Fibers Properties
        • Activity Fiber Collage and Rubric
        • Types of Weave
        • Textile Software Design >
          • Warp and Weft
          • Recycling and Sustainability
          • Jobs in Textiles
          • Parts of the sewing machine >
            • How to Use a sewing Machine
            • Threading and Tension
            • Hems, buttons and snaps
            • Embroidery >
              • Advanced Embroidery
              • Project
              • Shoulder Sack
              • Patchwork pillow
    • Advertising Strategies
    • Money >
      • Banking
      • Seventh Grade Final
  • Eighth Grade
    • Eighth Grade Final >
      • The Importance of Family >
        • Family Tree
        • Interview
        • Time Line - Easel-ly
        • Hierarchy of Needs
      • Textiles Objectives and Standards >
        • Activity-Videos and Reflection
        • Natural Fibers
        • Synthetic Fabrics >
          • History of synthetic fibers
        • Collage activity for fibers
        • Different Types of Weaves
        • Recycling and Sustainability >
          • Recycling
          • Plastics in the Ocean
      • Jobs in Textiles >
        • Fashion Design Software
        • Two Textile Companies
      • Parts of the sewing machine >
        • How to Use a sewing Machine
        • Threading and Tension
      • Sewing Standards >
        • Why you should learn to sew
        • Embroidery
        • Clothing Lifespan
        • Repairing and Alterations
        • Hems, buttons and snaps
        • Pajama pants materials
        • Sewing Kits
        • Sewing Storage
      • Money >
        • Banking
      • Advertising and Marketing
      • Housing
      • DO you know the 17 SDG's
      • Sustainable Grdening
      • Child development >
        • Kids on Parents
        • Emergencies
        • Language
      • Food and Health >
        • CAFO
  • About
  • Standards
  • Rubrics
  • History of the sewing machine
  • Parts of the sewing machine
  • The History of the Sewing Machine
  • Sewing Writing Assignmet
  • Technology Based Banking
  • Final E-portfolio
  • Parents Corner
    • Calendar
    • Words from a special needs person
    • Contact
  • Foods
  • Locker Organizer
  • Nutrition
  • Vitamins and Minerals
  • School Lunches around the world